Earlier this year, when we launched our new brand identity, I said something simple:

“We’re not just changing how we look. We’re showing who we’ve become.”

I meant it then. And today, with the launch of The Fairphone (Gen. 6), I get to show you exactly what that looks like — and why it matters. This is more than a new product. It’s the moment everything we’ve been building toward comes into focus.

I’ve been with Fairphone since the launch of the Fairphone 2. Back then, we were scrappy, idealistic, and focused on one question:

Can a smartphone be made differently?

How it works — how it’s made, why it’s made, and what it stands for. With The Fairphone, we’ve built our clearest answer yet. It’s the most refined version of everything we believe in — and everything we’ve learned. You can see it in the design, feel it in the materials, hear it in the voice that surrounds it. No compromises on experience, longevity, or impact.

Because for us, innovation doesn’t mean adding more —It means adding intention. Not chasing trends. Not adding features for the sake of it. Just designing for what people actually need. And what we’ve heard — again and again — from our community is this:

They want their phones to take up less space.

In their pockets. And in their heads.

So we made that idea physical. And here’s where “Switch to Fairphone” becomes literal in more ways than one.

Flick the lime switch and your phone transforms.

We call it Fairphone Moments.

From the full power of Android 15 to a simpler, more intentional space.

No feeds. No noise. Just the essentials.

This isn’t just another “focus mode.” It’s a full shift — in how your phone behaves, and how it makes you feel. Because presence shouldn’t be buried under options and menus. It should be right there. One switch away.

This goes for all things Fairphone, by the way.

We’re more focused. More consistent. More confident in how we show up in the world. We haven’t moved on from our mission. We’ve embedded it into every detail. And with The Fairphone, you can feel it — in the precision, the restraint, the clarity. Not just in the phone itself, but in everything that surrounds it. Sustainable tech doesn’t need to announce itself. It just needs to work — beautifully, reliably, and with care behind every choice.

That’s the real shift.

We’re not here to be “the fairest” in a broken industry. We’re here to show what’s possible when values lead — from the inside out.

So if you’ve been watching from the sidelines, wondering if this was the moment to join us — it is. And if you’ve been with us since the beginning — this moment belongs to you, too. Because this is the one that finally feels unmistakably, fully, like us.

This is The Fairphone.

I can’t wait to see what you do with it.

The Fairphone (Gen. 6) is now available for sale. Click here to shop now.