Fairphone becomes a trending topic for 2013


BANG! He smacks his mobile phone down on the table.

“Yes, this phone can take quite a beating.” When he turns round to greet someone, I see the blue mobile. “Yeah, it’s a Fairphone,” he smiles. As well he might! A mobile phone that says who you are and what you stand for. One that’s already hard to get your hands on. I’m envious! The environmentally-friendly smartphone is trending on Twitter, has had long queues of buyers queueing up the night before it went on sale, was discussed by self-styled gadget experts in De Wereld Draait Door on Dutch TV, and telecom industry analysts are talking about a revolution. 

All this could be happening for real next year…

We all know things can often go awry in the long and complicated production cycle of a mobile phone. And we also know that large companies in the supply chain demand adherence to international agreements. Large-scale and small-scale programmes have also brought improvements. But it was often too little, too late. Finally, in late 2011, an NGO stood up – not to scold, but to inspire change. In practising what they preached, their ideas became real-world plans. And from plans they grew into an actual company. A company that intends to bring ‘fair telephones’ to the market in late 2013.

This positive approach is inspirational, and Vodafone can learn from this. So we have decided that Vodafone and Fairphone will work together in a number of ways, including internationally. One of the agreements is that the Vodafone eco-score is used as one of the starting points for the development of the Fairphone. This is important both for Fairphone and for the telecom industry, because it makes it easier to compare the environmental impact of different mobile phones. At the same time, Fairphone will use its development process experiences to provide input for tightening the eco-score criteria. This will stimulate the whole industry to take sustainability issues more seriously during the development of a mobile phone.

Happily, Vodafone is not the only company to be collaborating with Fairphone. Other telecom industry parties are showing an increasing interest. This is not just the result of the enthusiasm of the people behind the Fairphone; this industry needs a strong sustainability impulse. While it will be a challenge to to make the Fairphone ‘100% Fair & Hip’, I believe that the enthusiasm and ideals of the Fairphone team will make it happen – and I give it my full support. The Fairphone will be a trending topic in 2013!

This is a guest post By Martin de Jong, CSR manager at Vodafone

Read Bas van Abel’s guest blog on the Vodafone’s blog (in Dutch).

Share this post

Related posts See all posts

  • Five years of responsible gold

    Five years of responsible gold

    For the past five years, Fairphone has been an active participant in a broad coalition within the Dutch gold sector aimed at ensuring greater respect for human rights, the environment and biodiversity in the gold value chain. This “gold covenant” was spearheaded by the Dutch Ministry of Foreign Affairs and co-signed by a variety of...

    Read more
  • Fairphone Easy: a smartphone subscription for a fairer future

    Fairphone Easy: a smartphone subscription for a fairer future

    The world needs a new business model. The electronics industry focuses on selling new devices as often as possible to make a profit, driving rapid product life cycles, overconsumption and waste. Fairphone knows that while profit is important, a fairer, cleaner future is most important of all; we must move towards a circular economy that...

    Read more

Together we can change the way products are made

Get recurring updates on all things Fairphone

Sign up to our newsletter and get €5 off on your next order.

The €5 discount code will be sent by email. The code can be used on any orders from €75. By subscribing you agree to our Terms & Conditions and Privacy & Cookies Policy. We ask for your name and email so that you can receive our newsletter for awesome Fairphone projects and product updates. You can withdraw or update permission at any time.