We’re stepping into 2025 with a big shift—one that goes beyond a new logo and fresh colors. This is a milestone moment, built on more than a decade of learning, growth, and hard work. This rebrand is our long-term promise to you.

When we first launched Fairphone, it was a radical experiment: could a tech company actually prioritize ethics without compromising product quality? More than a decade later, we all know the answer is yes! Our products are proof it can be done; proof that sustainable electronics can thrive right alongside the big tech players. And while we’ve grown, adapted, and faced hard truths along the way, the fact remains: sustainability truly matters, but it’s just the beginning. You deserve devices you can trust, love to use, and can rely on for years. This next chapter is about making sure we deliver on that promise.

Welcome to the new Fairphone

At the heart of our transformation is our design philosophy. Everything we make is designed to last—modular with replaceable parts and extended software support, so you can keep what you love for longer. Now, we’re doubling down: true sustainability means keeping your devices longer without compromising performance or design. We don’t just innovate for the sake of it, we design with purpose. Everything we make pushes the boundaries of what’s right, what’s normal and what’s possible.

But our evolution runs deeper than hardware specs. It’s about you—our Fairphone community and everyone that values craftsmanship, integrity and long-term thinking over fleeting trends. Our refreshed brand identity taps into that mindset—confident, minimalist and impactful. No gimmicks, no noise—just purposeful design done right.

We’ve flipped the switch and made a start—from today on, you’ll see a new Fairphone take shape.

Fairphone in 2025 and beyond

We’ve worked hard behind the scenes to align our refreshed vision with our product roadmap, creating a unified identity that amplifies everything that makes Fairphone Fairphone. New logo. New colors. New fonts. New website. New socials. New photography. New cinematography. And so much more. Yes—there’s more. I’m keeping that under wraps for now, but exciting things are on the horizon—watch this space.

We’ve flipped the switch and made a start—from today on, you’ll see a new Fairphone take shape. What hasn’t changed is our mission to lead by example in the complicated tech space. We’re still here to challenge the status quo, push for sustainable innovation and demand accountability. Fair should be the standard—not an afterthought.

As we step into this new era, we’re inviting you all to shape the future alongside us. A smarter, fairer, longer-lasting relationship with technology is not only possible; it’s essential.

So here we are, finally. Welcome to the new Fairphone. Head on over to our socials and tell us what you think. What should we create next in 2025?